улица с домиками в Англии
улица с домиками в Англии

Многие интересуются, как найти работу за рубежом, и я хочу поделиться моим опытом. Сейчас я работаю UX-архитектором в Великобритании, в одной из самых крупных компаний в сфере онлайн развлечений. Как я её нашла не имея официального образования в сфере UX, а самое главное вида на жительство в Европе?

Поставьте себе цель и идите к ней

Цель может быть максимально амбициозной. Нужно просто рационально понять, как к ней подойти — если у вас нет опыта работы, то сразу попасть на позицию Главы Дизайна невозможно. Поэтому надо отдавать себе отчёт, что реалистично с вашим опытом работы, но не надо бояться больших компаний или конкуренции с местными дизайнерами.

В моем случае, я изначально понимала, что с портфолио, состоящим из концепт проектов и небольших UX работ, будет очень тяжело сразу попасть в Англию (по правилам, чтобы компания могла мотивировать специалиста из заграницы, объявление на любую позицию должно пробыть в открытом доступе 28 дней и не получить откликов от кандидатов внутри страны; поэтому попасть на младшие позиции будет сложнее — компаниям дешевле нанять выпускников местных ВУЗов). Поэтому мой первый шаг был найти работу в России, которая поможет набраться опыта и более осмысленно подготовиться к вакансии в Англии. В моем случае это был СберТех — очень интересный опыт работы, более того новая на тот момент Agile идеология Сбербанка была большим плюсом в понимании рабочего процесса. Помимо непосредственной работы, я не сидела сложа руки и получила несколько онлайн сертификатов, UC San Diego и University of Michigan, что тоже очень помогло. UX — разносторонняя дисциплина, можно встретить специалистов из самых разных областей, от психологии до программирования; опыт работы важнее вашего диплома, но международно-признанные онлайн курсы будут бонусом. Interaction Design Foundation — это хороший бюджетный вариант, плюс практика языка. Всего за год работы в Москве, у меня накопилось достаточно опыта, чтобы пройти собеседование и попасть на хорошую вакансию в Англии. …


BetBull’s wizard introducing acca lab
BetBull’s wizard introducing acca lab
BetBull widely uses gamification within its product

How many times in the last few months have you been in a meeting where gamification was brought up? In the UK the term gamification has become increasingly more popular in the last few years, so it is safe to say that gamification within gambling will only be getting more and more popular too.

Why would betting companies want to gamify an already entertaining experience? The answer is simple — games get us more engaged with the product, they keep us interested and coming for more. However, a lot of companies use very shallow gamification mechanics, which merely include trophies, leaderboards, and badges. There is so much more to gamification, and trophies and badges are far from being the key to a successful gamified experience. So what are other ways to gamify a betting experience? …


Sunrise in the mountains
Sunrise in the mountains

I am very much into my skincare and I love the thrill of finding a great new moisturiser or toner. Today there are so many beauty and skincare brands out there that it’s often difficult to know how trustworthy they are. Trust is key for any brand, especially in the e-commerce environment. There are so many points where a customer can drop off, and lack of trust is one of the key reasons for that. Luckily, this is where UX can help.

In this article, I will be having a look at what creates that trust and adds to the brand’s credibility. …


4 people holding books — illustration
4 people holding books — illustration
Illustration courtesy of rawpixel.com

I love a good UX book and I am always looking for books that inspire and encourage me. Want to get into that mindset of being inspired and doing great work too? Here are a few books that can help.


Screen from a Zoom call with a lot of participants
Screen from a Zoom call with a lot of participants

Workshops are an integral part of UX work. Now that we are all remote, do you miss whiteboards and post-its? Or maybe snacks and banter of those in-person sessions? I do! I used to work in a company where everyone was in one office building, so personal communication was at the core of everything.

Now that we are all remote, have you found yourself speaking into the void — black screens with microphones and cameras off? Or asking people to speak up, only to hear silence? Or maybe halfway through the workshop someone says they are not sure what we are all doing there? …


‘Reading is for awesome people’ a cat reading a book
‘Reading is for awesome people’ a cat reading a book

Remember the last time you got so annoyed at an app experience that you just gave up and quit? Amazon Audible was that app for me. In this article I want to deconstruct my Amazon Audible experience, pointing out the highs and the lows. And even though some of the interactions have already been improved in the latest app version, there is lots more that can be done.

Signing Up

I went for Amazon Audible purely because I saw an offer for 2 months free. My commute is short, so between music and podcasts, I never felt the need for audio books. …


Football Stadium
Football Stadium

*Which turned out to be more relevant in other industries than expected.

Online betting is an ever-growing market. More and more apps are popping up every day with hundreds of things to bet on. However, there are still not that many gaming and betting-specific UX resources available online, and I’m hoping to see that pool grow.

When I started working for a betting company, — being a non-native English speaker and a non-bettor, the learning curve was pretty steep. The first couple of weeks were a blur of people showing me screens and saying dozens of abbreviations and industry jargon. …


Bambi cartoon scene and bambi a deer photo in exact same pose
Bambi cartoon scene and bambi a deer photo in exact same pose
Courtesy of I can Has Cheeseburger?

“Our biggest competitor is doing this, I think we should add this feature too. Can you put some mockups together?”

I am sure a lot of us have heard a variation of this from our stakeholders. (If not, you are very lucky or have no competitor products!) So how can you communicate that approaching a problem differently will be more valuable in the long run? Especially if the short-term gains look sooooo appealing.

Working for a betting product, there are also numerous specific challenges; like displaying lots of complex information. More and more stats become available all the time, the odds change dynamically, the number of things to bet on increases by the minute. So how do we offer the users the best experience? We don’t want to overwhelm them while still making it obvious how to find everything. Quite a challenge. …


Image for post
Image for post

It’s been a few weeks of the lockdown and working from home, so, if you are used to being in the office, the feeling of being left out might have crept up on you. This feeling of isolation has nothing to do with how productive you are or how well you organize your project-related communications. In the office you can just join in the conversation if you run into someone; being in the squad area automatically makes you part of some ‘in’ jokes and it is hard to replicate that when everyone is working from home.

This is going to be a very quick read, with just a few things we do with both y UX and project teams to keep the the fun going and reinforce the human connections. There are many more fun remote activities and I hope this article inspires you to try them. …


Or why do language app creators consider app UX but completely ignore the usability of the language skills they are teaching?

A night view of Times Square in NYC.
A night view of Times Square in NYC.

Who of us wouldn’t want to be fluent in a few languages? There are lots of online courses and apps that promise you ‘fluent Spanish in 3 weeks’ or ‘learn Russian fast, just 10 minutes a day’. This sounds really enticing, doesn’t it? I am not going to debate whether it’s possible or not to learn a language that fast, it is a different topic. But how do you know that what you learn is going to be what you will actually use?

Often when promising to learn a language fast, apps refer to ‘proven scientific methods’ for memorising vocabulary more efficiently or learning the basic phrases. …

About

Ellina Morits

Anything can be an adventure. UX Architect based in UK

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